Guides
How To Spintax Cold Emails
Jan 24, 2025

How to Spintax Cold Emails
By Ean Tudor | Founder Revenueix
What is Spintax?
Spintax is essential for email deliverability. ESPs (email service providers like Google, Outlook, etc.) WILL detect when you’re using the same messaging repeatedly. Spintax allows you to differentiate each email you send to prospects, so they cannot detect duplicate messages.
Problems With Not Using Spintax
Increased Spam Detection: Sending the same email repeatedly to multiple recipients significantly increases the likelihood of being flagged as spam.
Reduced Deliverability: The more you’re flagged as spam, the more your cold emails will land in spam folders. This is why mitigating this issue is crucial.
If you’re facing deliverability issues, not using spintax in your email copy could be a primary cause.
Spintax Variations
Here are some example Spintax variations you can use for your email components:
Subject Lines:
{Thoughts, {{first_name}}?|Question {{first_name}}?|Question about {{company_name}}?|hey {{first_name}}}
Openings:
{Hey {{first_name}},|Hi {{first_name}},|Hello {{first_name}},|Good {{sl_time_of_day}} {{first_name}},|Hi {{first_name}}, Happy {{sl_day_of_week}}!|Hello {{first_name}}, Happy {{sl_day_of_week}}!}
Body:
{I created|I've created} {a full guide|a detailed guide} on {cold email deliverability best practices|best practices for cold email deliverability} to {ensure|guarantee} {your outbound messages|your emails|the emails you send} {don't|will not|won't} land in {spam|the spam folder}, {was wondering if I could send it over to you here|was wondering if I could share it with you here|was wondering if I could send it to you here|was curious if I could share it with you here}?
Closings:
{Regards,|All the best,|Warm regards,|Best regards,|Cheers,|Looking forward,|Best,|Kind regards,}
Quotes:
You can also include Spintax quotes under your email signature. Here are some examples:
"Be kind whenever possible. It is always possible." - Dalai Lama
"Be so good they can’t ignore you." - Steve Martin
"Believe you can and you’re halfway there." - Theodore Roosevelt
"Change the world by being yourself." - Amy Poehler
How to Use AI for Spintax
You can use tools like Spintax Generator Pro 2.0 on ChatGPT to generate various spintax options for your copy. Here’s how:
Prompt Example:
"Please spin this sentence: We help B2B companies and agencies generate profits with cold outreach systems."
Result:
{We help|We assist|We enable} {agencies|marketing agencies|business agencies} and {B2B enterprises|business-to-business companies|B2B firms} {generate|produce|increase} {profits|earnings} {using|through|with} {cold outreach strategies|cold contact systems|cold outreach systems}.
Pick and choose what works best for your copy.
One More Thing…
If you found this helpful and want access to this document, click the top link in the description.
If you're running a B2B business, SaaS, or agency with a proven offer and want to scale with an outbound cold email system, book a discovery call today.